Kathy Foran - REALTY EXECUTIVES Boston West



Posted by Kathy Foran on 5/29/2016

Even if you think you have all the time in the world to sell your home, once you put the for sale sign in the yard you will start to feel antsy. If you want to sell your home quickly itís important to have a strategy. Here are some tips and tricks for getting more buyers interested and selling your home quickly: 1. Lots of photos: The more photos the better. Image is everything and you want to make sure your home has a good one. Studies show that 10 or more pictures can help reduce your homeís days-on-market time by up to 42% and improve the selling price by as much as 3.8%. 2. Host an Open House: According to the National Association of Realtors, 45% of home buyers reported they used information from an open house in their home search. Open houses bring potential buyers into your home for a first hand view. 3. Staging: This can really help a home sell quickly. Statistics show staging can help a property sell 50% faster and can increase the selling price by 6.9%. Staging allows buyers to imagine their own life within the home. 4. Price it Right: Work with your real estate agent to price your home competitively within the current market. Use a Comparative Market Analysis or CMA to compare your home to others like it in your neighborhood. This will give you a value price range in which your home should sell.





Posted by Kathy Foran on 1/22/2012

The recent drop in homes prices, affordable mortgage rates and the popularity of television shows showing investors turning over homes has many people wondering if they can make money flipping homes. Flipping a house simply means buying and then selling a home quickly for profit. There are different ways to do this, but if you are interested in buying and selling houses, or just want to find a good deal to invest your money in. You will want to follow some tips on how to make sure you make money and not end up busting the budget. 1. KNOW THE AREA It is not just about the house you want to buy but also the area. Focus on buying homes in an area that holds value and where homes sell quickly. The golden rule of a home, location, location, location, applies here as you will want the home to be able to be sold quickly. Get to know the average costs and days on market for homes in that area. The more information you have about the market you have chosen, the better decisions you can usually make when it comes time to buy. 2. DO NOT GET EMOTIONAL This is a business venture; your goal is to make money. Emotions and money rarely mix well. Do not get emotional about house flipping. When choosing colors, fixtures and carpets go neutral, you will not be living in the home. Be careful of becoming too attached to the flip. Choose a price to sell the home, do not overprice the home. Overpricing typically leads to you holding the flip longer thus reducing your profit. 3. KNOW YOUR LIMITS If you are new to flipping homes, it is important to know your financial and work limits. The budget will always be more than you anticipate, plan for unexpected problems. Start with homes that mainly have cosmetic problems. Look for houses that need new, modern paint or updated fixtures. Homes where the outside yard and landscaping are unappealing are usually a great buy and can yield more profit. Curb appeal is usually a problem that can be fixed very easily and relatively inexpensively while greatly increasing the value of the home. 4. HAVE AN EXIT STRATEGY The point of flipping is to get in and out as quick as possible. Every day that you own the homes costs you money. Have a plan and know exactly what you're going to do with the home before you buy. Make a schedule of when work will get done and drop dead date of the house going back on the market. If you don't know if you can sell it quickly, don't buy it.





Posted by Kathy Foran on 11/11/2011

Kitchens are often the hub of the home and when it comes time to put your home on the market it is often said that kitchens and baths sell homes. A kitchen remodel can be expensive and time consuming. There are things you can do to give your kitchen a new look without spending a lot of money or time. Here are some inexpensive tips to get your kitchen in tip top shape in no time. -Upgrade your appliances Updating or upgrading your appliances will give your kitchen a fresh new look. You can start by ordering new doors or face panels from the manufacturer. If new appliances are in order you can find great deals at at discount stores. Many stores have scratch and dent appliances that may only have a small imperfection on the back of the appliance or in a place where no one would see it. This is a great way to save lots of money for more expensive appliances. -Pretty it up with paint New paint makes everything look clean and bright again. Choose a semigloss latex paint, which is easier to clean and holds up better in kitchens. Don't forget to paint the trim too. Wash all the walls and trim before painting. This will ensure the paint adheres to the surfaces properly. -Get organized Even if you have the newest cabinets and appliances a messy kitchen is never attractive. Keep clutter at bay with drawer organizer for utensils, pot racks and pull out trays for cabinets. If you need more room in your kitchen, utilize empty walls. Add open shelves with some neatly placed bowls for a great decorative and storage alternative -Use the right lighting Replace flood lights with a brighter and cleaner looking halogen bulbs. Install under cabinet lighting for a new look. Use decorative lights over the kitchen table or island to set the mood. Older chandeliers can get an easy upgrade by placing small shades over the bulbs. -Refurbish the cabinets If your cabinets need a new look consider either refinishing them or giving them a lot of elbow grease. Cabinets easily build up with grease and dust. Use a cleaner with orange oil to get rid of the grime. Test a spot first before cleaning the whole kitchen. If the cabinets are worn, consider refinishing or repainting the doors and frames. Adding new drawer pulls, hinges and handles can also make a big impact. -Fix the floor An affordable way to have a do it yourself new floor is to install vinyl tiles. Vinyl flooring is easy to clean and durable. At less than $2 per square foot, you can put a vinyl floor in just about any kitchen for $500. Don't be afraid to spend a little money to achieve big results. Most minor kitchen renovations will recoup at least 83% of the cost and may even add value to your home.





Posted by Kathy Foran on 11/1/2011

There is a selling myth that the spring real estate market is the best time to sell. Spring is often the busiest but it doesnít always mean it is the best time to sell your home. There are plenty of advantages to selling your home in the fall. Selling your home in the fall can often mean you have less competition than the spring market. You may also encounter more serious buyers. September and October have traditionally been a strong market and buyers can regain momentum looking to settle in before the New Year. Here are some tips on how to get your home sold before the holidays. -Price it right, grabbing the attention of deal-seeking house hunters can be tough. Price your home competitively; setting the right price or even a price slightly lower than your competition can lead to more interest and often a higher sales price. -If your home has been on the market now is time for a new look. New listing photos will give it a fresh feel. -Consider every offer. Buyers are looking for bargains, and may offer a lower price. Just because house hunters start low doesnít mean they wonít negotiate. Make counteroffers and try to negotiate until you and the buyer find a price you can agree on. -Use the fall foliage to boost your curb appeal. Plant fall flowers for lots of color. Clean up falling leaves and patch up any brown spots in the grass. You may also want to leave the lawn furniture out a little longer to help buyers envision what the outdoor space will look like. -Use fall decorations to warm up your home. Add a fall wreath to the front door and display pumpkins to welcome potential buyers. -Donít get left out in the cold. Buyers will associate negative feelings with a cold house make sure to keep the heat on a comfortable temperature. -Let the light in. Open the blinds and turn on the lights during the day. Use accent lights and lamps to create a warm feeling. -Make your fireplace a focal point. An inviting fireplace is a great selling point especially in the cooler weather. Donít forget to accessorize the mantle with mirrors, artwork or small vases. -Falling foliage exposes your home. Check for chipped paint, dirty siding and rotting trim. Make sure to take care to fix small problems before showing the home for sale. These quick and simple tips should have you well on your way to a new home in the New Year.





Posted by Kathy Foran on 7/18/2011

1. Stage your home. According to the Real Estate Staging Association, homes that are staged sell on average 78% faster than the competition. Staging is more about creating a mood than moving furniture around. Staging makes a house look bigger, brighter, cleaner, more inviting and best of all makes buyers want to buy it. 2. Donít forget the outside. Stage the exterior of your home too. Fresh paint, updated landscaping and welcoming lawn furniture will help will a quick sale. Buyers often look for an outdoor space that they can enjoy with friends and family. 3. Make your home available. Homes that donít get shown donít get sold. Try to accommodate as many appointments to view your home as possible. In todayís market, there are many vacant properties that can be shown anytime. Restrictive time frames, appointments that have to be set far advance will usually result in a buyer crossing your place off the list. 4. Get real about pricing. Try to be the best deal on the market. Homes that are priced correctly will sell quicker and get a higher sale price than those that have sat on the market. Todayís educated buyers are familiar with comparable sales in the area. They will flock to a home that looks like a great deal. Competitively priced homes get the most traffic and at times even receive multiple offers. 5. Pay attention to the competition. Look at the price that homes that are similar in style, condition and location have sold for. Attend some open houses and honestly size up your competition. Try to look at your competition from the Buyers point of view removing all emotion you may have tied to your home. Keep constantly updated on changes in the market and try to stay ahead of the curve.