Kathy Foran - REALTY EXECUTIVES Boston West



Posted by Kathy Foran on 4/29/2018

Putting your home up for sale can elicit a myriad of emotions from you and your spouse -- everything from excitement and anticipation to fear and sadness. It's only natural to feel a mixture of emotions, especially if your home represents years of memories, countless milestones, and stages of family growth.

A cautionary note to keep in mind is that it's easy to get caught up in emotion-based decisions that could derail your chances for making a fast sale.

A primary example would be pricing your home higher than it might actually be worth. Despite the fact that you've experienced great family memories there and spent tens of thousands of dollars to maintain, upgrade, and beautify your home, those factors usually do not translate into a sale price that exceeds the property's appraised value. Your perspective, which may be based on subjective criteria, such as all the "blood, sweat, and tears" you put into your house -- not to mention the "TLC" that went into it -- does not hold water in the minds of would-be buyers.

What Does Determine a Home's Value?

The unvarnished truth is that the value of your home is mostly based on prevailing market conditions, the price at which comparable homes in your neighborhood recently sold, and what the market will bear. Effectively setting a price that will bring in the most money without driving away qualified and otherwise-interested buyers is a delicate balance. The homeowner rarely has the objectivity or the specialized knowledge to accurately set the right price. That's where real estate agents comes in, and why it's advisable to sell your home through a licensed agent, rather than attempting a "For Sale By Owner" approach.

Minimizing Bumps in the Road

A good real estate agent will work on your behalf to effectively market your home, collaborate with other agents in the area to schedule showings and spread the word about your listing, and advise you on ways to improve both the curb appeal of your home and its interior appearance. Your agent can also provide indispensable negotiating help, as well as guidance about seller disclosure requirements and other government regulations.

The bottom line is that real estate agents are well-versed in the intricate process of listing, marketing, and selling residential property. Since there are a lot of forms to sign, deadlines to meet, agreements to reach, and formalities to handle, those are among the many sound reasons to enlist the help of a professional.

Although the process of selling a residential property often involves delays, setbacks, and obstacles, most real estate agents are quite adept at solving problems and getting past difficulties. In addition to the marketing, networking, and strategizing they're doing on your behalf, a good agent can also be counted on to provide you with regular progress reports and boost your spirits when you're feeling discouraged.





Posted by Kathy Foran on 2/4/2018

Although location is one of the most important factors that will impact the marketability of your home, it's not the only thing prospective buyers are thinking about.

If they're organized, focused, and serious about finding the right property for their needs, they've probably developed a detailed checklist of "must haves" and a "wish list."

In all likelihood, those who are working with a real estate agent are being shown properties that conform to their requirements and many of their wish-list items. A comprehensive list would include everything from the number of bedrooms and bathrooms they want to square footage and the quality of the school district.

Many people also have specific preferences about features like floor plans, amount of storage space, the size of the backyard, architectural style, and the availability of a fireplace, patio, porch, deck, eat-in kitchen, two-car garage, and privacy features. Some are even looking for the traditional white picket fence in front of the house!

While your home can't be "all things to all people," it is highly recommended to target the widest possible audience. Your agent, a home staging consultant, or a home decorator can provide you with valuable tips on how to achieve that outcome.

Stand Out and Get Noticed

Just looking good on paper, though, is not always enough to attract motivated buyers. Prospects need to love what they see and be inspired to envision themselves living in your house. Doing what you can to create irresistible curb appeal is one vital aspect of making a great first impression. A manicured lawn, a fresh coat of paint (if needed), and some strategic home staging -- inside and out -- can make all the difference in your results!

Curb appeal is vitally important because that sets the stage, so to speak, for creating high expectations in your prospects. Once you get them in a positive frame of mind, they'll be more inclined to notice all the positive aspects of your home. If your house meets all or most of their requirements and is arranged in a way that's pleasing to them, a purchase offer and negotiations may be right around the corner.

One of the most crucial hurdles to clear in getting prospects to consider buying your house is to help them imagine living, relaxing, raising a family, and pursuing their interests in your home. Your real estate agent can help you effectively stage the interior and exterior of your home to make it inviting and appealing to the widest range of potential buyers.

You can support their sales and marketing efforts by making sure your home is always clean, fresh smelling, and ready to be shown at a moment's notice to house hunters. Doing your best to eliminate clutter, keeping counter tops neat, and making sure pets are on their best behavior (or happily frolicking at the local "doggie daycare" center) can play a key role in winning over interested buyers and successfully selling your home!





Posted by Kathy Foran on 5/29/2016

Even if you think you have all the time in the world to sell your home, once you put the for sale sign in the yard you will start to feel antsy. If you want to sell your home quickly itís important to have a strategy. Here are some tips and tricks for getting more buyers interested and selling your home quickly: 1. Lots of photos: The more photos the better. Image is everything and you want to make sure your home has a good one. Studies show that 10 or more pictures can help reduce your homeís days-on-market time by up to 42% and improve the selling price by as much as 3.8%. 2. Host an Open House: According to the National Association of Realtors, 45% of home buyers reported they used information from an open house in their home search. Open houses bring potential buyers into your home for a first hand view. 3. Staging: This can really help a home sell quickly. Statistics show staging can help a property sell 50% faster and can increase the selling price by 6.9%. Staging allows buyers to imagine their own life within the home. 4. Price it Right: Work with your real estate agent to price your home competitively within the current market. Use a Comparative Market Analysis or CMA to compare your home to others like it in your neighborhood. This will give you a value price range in which your home should sell.





Posted by Kathy Foran on 1/22/2012

The recent drop in homes prices, affordable mortgage rates and the popularity of television shows showing investors turning over homes has many people wondering if they can make money flipping homes. Flipping a house simply means buying and then selling a home quickly for profit. There are different ways to do this, but if you are interested in buying and selling houses, or just want to find a good deal to invest your money in. You will want to follow some tips on how to make sure you make money and not end up busting the budget. 1. KNOW THE AREA It is not just about the house you want to buy but also the area. Focus on buying homes in an area that holds value and where homes sell quickly. The golden rule of a home, location, location, location, applies here as you will want the home to be able to be sold quickly. Get to know the average costs and days on market for homes in that area. The more information you have about the market you have chosen, the better decisions you can usually make when it comes time to buy. 2. DO NOT GET EMOTIONAL This is a business venture; your goal is to make money. Emotions and money rarely mix well. Do not get emotional about house flipping. When choosing colors, fixtures and carpets go neutral, you will not be living in the home. Be careful of becoming too attached to the flip. Choose a price to sell the home, do not overprice the home. Overpricing typically leads to you holding the flip longer thus reducing your profit. 3. KNOW YOUR LIMITS If you are new to flipping homes, it is important to know your financial and work limits. The budget will always be more than you anticipate, plan for unexpected problems. Start with homes that mainly have cosmetic problems. Look for houses that need new, modern paint or updated fixtures. Homes where the outside yard and landscaping are unappealing are usually a great buy and can yield more profit. Curb appeal is usually a problem that can be fixed very easily and relatively inexpensively while greatly increasing the value of the home. 4. HAVE AN EXIT STRATEGY The point of flipping is to get in and out as quick as possible. Every day that you own the homes costs you money. Have a plan and know exactly what you're going to do with the home before you buy. Make a schedule of when work will get done and drop dead date of the house going back on the market. If you don't know if you can sell it quickly, don't buy it.





Posted by Kathy Foran on 11/11/2011

Kitchens are often the hub of the home and when it comes time to put your home on the market it is often said that kitchens and baths sell homes. A kitchen remodel can be expensive and time consuming. There are things you can do to give your kitchen a new look without spending a lot of money or time. Here are some inexpensive tips to get your kitchen in tip top shape in no time. -Upgrade your appliances Updating or upgrading your appliances will give your kitchen a fresh new look. You can start by ordering new doors or face panels from the manufacturer. If new appliances are in order you can find great deals at at discount stores. Many stores have scratch and dent appliances that may only have a small imperfection on the back of the appliance or in a place where no one would see it. This is a great way to save lots of money for more expensive appliances. -Pretty it up with paint New paint makes everything look clean and bright again. Choose a semigloss latex paint, which is easier to clean and holds up better in kitchens. Don't forget to paint the trim too. Wash all the walls and trim before painting. This will ensure the paint adheres to the surfaces properly. -Get organized Even if you have the newest cabinets and appliances a messy kitchen is never attractive. Keep clutter at bay with drawer organizer for utensils, pot racks and pull out trays for cabinets. If you need more room in your kitchen, utilize empty walls. Add open shelves with some neatly placed bowls for a great decorative and storage alternative -Use the right lighting Replace flood lights with a brighter and cleaner looking halogen bulbs. Install under cabinet lighting for a new look. Use decorative lights over the kitchen table or island to set the mood. Older chandeliers can get an easy upgrade by placing small shades over the bulbs. -Refurbish the cabinets If your cabinets need a new look consider either refinishing them or giving them a lot of elbow grease. Cabinets easily build up with grease and dust. Use a cleaner with orange oil to get rid of the grime. Test a spot first before cleaning the whole kitchen. If the cabinets are worn, consider refinishing or repainting the doors and frames. Adding new drawer pulls, hinges and handles can also make a big impact. -Fix the floor An affordable way to have a do it yourself new floor is to install vinyl tiles. Vinyl flooring is easy to clean and durable. At less than $2 per square foot, you can put a vinyl floor in just about any kitchen for $500. Don't be afraid to spend a little money to achieve big results. Most minor kitchen renovations will recoup at least 83% of the cost and may even add value to your home.