Kathy Foran - REALTY EXECUTIVES Boston West



Posted by Kathy Foran on 7/9/2017

Resourcefulness is a key trait of a successful home seller, and perhaps it is easy to understand why.

Typically, a resourceful home seller will be able to identify opportunities to promote his or her residence in any real estate market, at any time. This home seller also will know what it takes to accelerate the property selling cycle and maximize the value of his or her residence.

So what does it take to become a resourceful home seller? Here are three tips to help you do just that.

1. Learn About the Housing Market

The housing market can be difficult to navigate, particularly for a first-time property seller. Fortunately, housing market data is readily available and can provide you many insights that can help you become a resourceful home seller.

For example, home sellers can check out the prices of houses that are similar to their own any time they choose. With this housing market data in hand, property sellers can understand how their residences stack up against the competition.

Home sellers also should evaluate the prices of recently sold residences in their city or town. That way, home sellers can find out whether they are preparing to enter a seller's or buyer's market.

2. Understand Your House's Strengths and Weaknesses

Although you've allocated substantial time and resources to maintain your residence over the years, it is important to realize that no house is perfect. However, a resourceful home seller will understand his or her property's strengths and weaknesses and plan accordingly.

A home appraisal offers a great learning opportunity for a home seller. During this appraisal, a property inspector will examine a home both inside and out. Then, a home seller will receive a report that outlines a house's pros and cons.

After a home appraisal, a property seller may be better equipped than ever before to establish a competitive price for his or her house. As a result, this home seller can boost his or her chances of speeding up the property selling process.

3. Collaborate with a Real Estate Agent

Even resourceful home sellers know that navigating the property selling journey on their own can be tough. Luckily, real estate agents are available who can help you analyze the housing market and get the best results during the home selling journey.

A real estate agent can help you set up home showings and open houses, negotiate with homebuyers and much more. In addition, a real estate agent will learn about your home selling goals and work with you to achieve them quickly and effortlessly.

Perhaps best of all, a real estate agent can provide you with home selling resources and insights that you may struggle to obtain elsewhere. He or she can teach you about the ins and outs of the real estate market and ensure you can seamlessly sell your house.

Get ready to sell your house – use these tips, and you can become a resourceful home seller.




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Posted by Kathy Foran on 6/4/2017

Adding your residence to the housing market can be tricky. And for those who are unprepared for the potential pitfalls of the real estate market, it may be difficult to get the best results from the home selling journey.

Fortunately, we're here to teach you about the housing market so you can understand what it takes to optimize the value of your home.

To better understand the ins and outs of the real estate market, let's take a look at three common misconceptions that are frequently associated with selling a house.

1. Your home has increased in value since you initially purchased it.

What you paid for your house a few years ago is unlikely to match what it is worth today. As such, it is important for a home seller to understand the current state of the real estate so he or she can price a residence accordingly.

A home seller should look at the prices of comparable residences before adding his or her home to the housing market. By doing so, this home seller can see how his or her residence stacks up against the competition and price it based on the current housing market's conditions.

Also, a home seller should complete a property appraisal. This evaluation allows a home seller to receive expert insights into a house's pros and cons. Plus, a home appraisal ensures a property seller can prioritize myriad home improvement projects to help boost a house's value.

2. You should have no trouble stirring up plenty of interest in your house.

Although a home seller enjoys his or her residence, there is no guarantee that homebuyers will feel the same way. Therefore, a home seller should allocate the necessary time and resources to enhance a property's appearance both inside and out.

Completing simple home exterior improvement projects like mowing the front lawn and clearing dirt and debris from the walkways can make a world of difference in homebuyers' eyes. These home exterior improvements will help you bolster your house's curb appeal and boosts your residence's chances of making a positive first impression on homebuyers.

In addition, don't forget to declutter your residence's interior as much as possible. This will make it easy for homebuyers to imagine what life may be like if they purchase your home.

3. You don't need support from a real estate agent.

When it comes to selling your residence, it is always better to err on the side of caution. With a real estate agent at your side, you may be able to accelerate the home selling process and improve your chances of maximizing the value of your house.

A real estate agent will help you manage challenges throughout the home selling process. He or she will show you how to list your residence and promote it to the right groups of homebuyers, along with provide comprehensive responses to your home selling questions.

Employ a real estate agent to guide you along the home selling process – you'll be happy you did. A real estate agent will do everything possible to ensure you can sell your residence quickly and effortlessly.




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Posted by Kathy Foran on 11/20/2016

Want to use photos to showcase your home? Taking the right photos and cropping them effectively could help you accentuate your home's positives, and ultimately, increase your chances of generating significant interest in your residence. You don't need to be an expert photographer to photograph your residence effectively, either. In fact, here are three tips to help home sellers take great pictures of their residences quickly and effortlessly: 1. Take as many pictures as possible to get the perfect shot. Even novice photographers can avoid blurry pictures if they take a large variety of home photographs. Remember, there is strength in numbers, particularly when it comes to photographing your residence. And home sellers who take tens or even hundreds of photographs should be able to find pictures that highlight the quality and appearance of their residences. Don't forget that the pictures you take likely will be the first thing a homebuyer sees when he or she views your home's listing on the real estate market. As such, pay close attention to your photos and avoid using any that could provide a poor first impression. 2. Use lighting to your advantage. Dark, dreary photographs may leave a homebuyer confused, leading him or her to consider alternatives. Comparatively, home sellers who use plenty of lighting will make it easy for homebuyers to see exactly what their residences are all about. Lighting can help accentuate the beauty of your home's kitchen, bathroom or any other space. As a result, you should be unafraid to use lighting to highlight the value of your residence at all times. 3. Get feedback from a real estate agent. Photographs can serve as a valuable asset in your quest to find interested homebuyers. And with added support from a real estate agent, you'll be able to maximize the value of your photographs. A real estate professional can offer guidance and insights throughout the home selling process and ensure your photographs help you highlight your home to the right homebuyers consistently. Furthermore, this professional might be able to help you crop and edit photos as needed. Finding the right real estate agent is essential, as this professional will help you simplify the home selling process. For those who are fortunate enough to work with a qualified real estate expert, you'll be better equipped to promote your residence using high-quality images. How you photograph your home may seem like a minor consideration at first, but home sellers who dedicate plenty of time and resources to take outstanding pictures may benefit from an accelerated home selling process. Ideally, you'll want to do whatever you can to generate as much interest in your home as possible. And with the aforementioned photography tips, you'll be better equipped to grab images that showcase the true value of your home and will help your residence garner interest from large groups of homebuyers. Take advantage of first-rate pictures that illustrate various rooms in your home, and you'll be able to improve your chances of making your house attractive to homebuyers and selling your residence quickly.





Posted by Kathy Foran on 11/13/2016

real estate shopping onlineSellers beware! Most sellers realize there will be a bit of negotiation once an Offer to Purchase is made on their property. Sellers may receive an offer that is lower than what their property is listed at. In this case it is common for the seller to counter that offer, the counter to be accepted or denied at the discretion of the potential buyer. Due to the anticipated negotiation process, it may seem like it would make sense to put your house into MLS at a value far over the value that you understand your property is worth. Sellers feel that if their end game is receiving X amount of money for their house, if they list it at X+15, and after negotiations accept their originally desired amount of X, it seems like they participated willingly in negotiations and accepted below asking price for the sake of the buyer. This idea is good in theory, but does not actually work to the benefit of the seller for the following reason: Listing your house at the exact price you're looking to receive allows for maximum exposure potential via MLS. In order to search for a listing on MLS, you must enter a minimum and maximum price range. Buyers seeking homes at your desired price of X will not see your listing in their MLS search because of the additional 15 you've added to your listing price. Their search will be cut short at X and as a seller, you will lose potential buyers. For more information on allowing for maximum exposure potential for your property please contact me!





Posted by Kathy Foran on 7/17/2016

As a home seller, you recognize that your house is one of many that is available to prospective homebuyers. However, unlike most home sellers, you're willing to go the extra mile to ensure that your residence represents an attractive choice to homebuyers. Although you may commit significant time and resources to get your house ready for a home showing, there are several factors to consider as you prep your residence. Some of the most common factors to consider include: 1. Appearance Of course, your home's interior and exterior should look pristine so they can help your home make a great first impression on homebuyers. Furthermore, you should clean and declutter your house as much as possible before a home showing. This will allow you to highlight how your house represents a spacious, immaculate oasis that a homeowner can enjoy for years to come. Don't forget to hide personal items like photographs before you show your home, too. Ideally, you'll want homebuyers to envision what it's like to live in your house as they walk through it. And by removing personal items, you'll make it easier for homebuyers to imagine a wonderful future in which they buy your home. 2. Smells Strong smells may linger, and ultimately, impact a homebuyer's impression of your residence. Thus, you'll want to pay close attention to any smells that may turn homebuyers off. Focus on using air fresheners and candles that deliver warm, inviting aromas throughout your house. Whether it's lighting a candle that fills your home with a rich natural scent or spraying an air freshener that brings an unparalleled citrus aroma to your residence, you can use odor eliminators to disguise unpleasant smells quickly and effortlessly. You also should consider smells that may develop on the day of a home showing. For instance, cooking bacon on your kitchen stove may be part of your morning routine but can leave a lingering smell. Conversely, home sellers who try to maintain pleasant aromas throughout their houses day after day should be able to minimize repugnant smells immediately. 3. Lighting Illuminate your residence's interior and exterior as best you can, and you'll likely find that homebuyers may be more attracted to your house over others that are available. From dazzling pendant lights in the kitchen to recessed lighting in the hallways, you can make a bold statement with the right types of lighting throughout your home. Also, you should open the windows prior to a home showing to let sunlight fill your residence. By doing so, you can use natural light to illuminate your house and allow fresh air to filter through your home simultaneously. For home sellers, it is essential to devote time and resources to prep your house for an upcoming showing. And if you need extra support along the way, working with an experienced real estate agent ensures that you can receive expert assistance as you add your home to the real estate market. Consider the aforementioned factors as you get your house ready for a home showing, and you should have no trouble generating interest in your house.