Kathy Foran - REALTY EXECUTIVES Boston West



Posted by Kathy Foran on 11/13/2016

real estate shopping onlineSellers beware! Most sellers realize there will be a bit of negotiation once an Offer to Purchase is made on their property. Sellers may receive an offer that is lower than what their property is listed at. In this case it is common for the seller to counter that offer, the counter to be accepted or denied at the discretion of the potential buyer. Due to the anticipated negotiation process, it may seem like it would make sense to put your house into MLS at a value far over the value that you understand your property is worth. Sellers feel that if their end game is receiving X amount of money for their house, if they list it at X+15, and after negotiations accept their originally desired amount of X, it seems like they participated willingly in negotiations and accepted below asking price for the sake of the buyer. This idea is good in theory, but does not actually work to the benefit of the seller for the following reason: Listing your house at the exact price you're looking to receive allows for maximum exposure potential via MLS. In order to search for a listing on MLS, you must enter a minimum and maximum price range. Buyers seeking homes at your desired price of X will not see your listing in their MLS search because of the additional 15 you've added to your listing price. Their search will be cut short at X and as a seller, you will lose potential buyers. For more information on allowing for maximum exposure potential for your property please contact me!





Posted by Kathy Foran on 7/17/2016

As a home seller, you recognize that your house is one of many that is available to prospective homebuyers. However, unlike most home sellers, you're willing to go the extra mile to ensure that your residence represents an attractive choice to homebuyers. Although you may commit significant time and resources to get your house ready for a home showing, there are several factors to consider as you prep your residence. Some of the most common factors to consider include: 1. Appearance Of course, your home's interior and exterior should look pristine so they can help your home make a great first impression on homebuyers. Furthermore, you should clean and declutter your house as much as possible before a home showing. This will allow you to highlight how your house represents a spacious, immaculate oasis that a homeowner can enjoy for years to come. Don't forget to hide personal items like photographs before you show your home, too. Ideally, you'll want homebuyers to envision what it's like to live in your house as they walk through it. And by removing personal items, you'll make it easier for homebuyers to imagine a wonderful future in which they buy your home. 2. Smells Strong smells may linger, and ultimately, impact a homebuyer's impression of your residence. Thus, you'll want to pay close attention to any smells that may turn homebuyers off. Focus on using air fresheners and candles that deliver warm, inviting aromas throughout your house. Whether it's lighting a candle that fills your home with a rich natural scent or spraying an air freshener that brings an unparalleled citrus aroma to your residence, you can use odor eliminators to disguise unpleasant smells quickly and effortlessly. You also should consider smells that may develop on the day of a home showing. For instance, cooking bacon on your kitchen stove may be part of your morning routine but can leave a lingering smell. Conversely, home sellers who try to maintain pleasant aromas throughout their houses day after day should be able to minimize repugnant smells immediately. 3. Lighting Illuminate your residence's interior and exterior as best you can, and you'll likely find that homebuyers may be more attracted to your house over others that are available. From dazzling pendant lights in the kitchen to recessed lighting in the hallways, you can make a bold statement with the right types of lighting throughout your home. Also, you should open the windows prior to a home showing to let sunlight fill your residence. By doing so, you can use natural light to illuminate your house and allow fresh air to filter through your home simultaneously. For home sellers, it is essential to devote time and resources to prep your house for an upcoming showing. And if you need extra support along the way, working with an experienced real estate agent ensures that you can receive expert assistance as you add your home to the real estate market. Consider the aforementioned factors as you get your house ready for a home showing, and you should have no trouble generating interest in your house.





Posted by Kathy Foran on 5/29/2016

Even if you think you have all the time in the world to sell your home, once you put the for sale sign in the yard you will start to feel antsy. If you want to sell your home quickly it’s important to have a strategy. Here are some tips and tricks for getting more buyers interested and selling your home quickly: 1. Lots of photos: The more photos the better. Image is everything and you want to make sure your home has a good one. Studies show that 10 or more pictures can help reduce your home’s days-on-market time by up to 42% and improve the selling price by as much as 3.8%. 2. Host an Open House: According to the National Association of Realtors, 45% of home buyers reported they used information from an open house in their home search. Open houses bring potential buyers into your home for a first hand view. 3. Staging: This can really help a home sell quickly. Statistics show staging can help a property sell 50% faster and can increase the selling price by 6.9%. Staging allows buyers to imagine their own life within the home. 4. Price it Right: Work with your real estate agent to price your home competitively within the current market. Use a Comparative Market Analysis or CMA to compare your home to others like it in your neighborhood. This will give you a value price range in which your home should sell.





Posted by Kathy Foran on 12/13/2015

You have made the decision to put your home up for sale. Before you stick the sign in the yard there are a few things you will want to do. Buyers can be picky and the competition can be stiff. So now is the time to do all the little repairs you've always meant to do but never had the time for. Here are just a few of the basic repairs you will want to conquer before the first prospective buyer walks through the door: 1.Tackle the Entrance This is the first thing people see when they come to your home. Paint the front door and trim surrounding the door. Repair sagging screen doors and replace any missing or corroded hinge screws and tighten the rest. 2. Spruce up the Perimeter Walk the perimeter of your home, clear away dead plants, clip blossoms, and clear away leaves and other yard waste. 3. Recheck the roof Any problem that has the word roof in it scares a buyer away immediately. Replace missing shingles and fix hanging gutters.  Remove any moss growing on the roof as this shows signs of neglect. 4. Clear and caulk gutters. Clear all the debris out of the gutters and recaulk the gutter end caps. 5. Patch nail holes and repaint. Patch up nail holes in the walls of your home. Use a lightweight putty to fill the holes and paint the repaired spots. 6. Clean the Grout Deep clean tile grout with bleach.  Regrout tiles where needed and recaulk cracks between sinks, tubs, toilets, counters and floors. This will give your tile a whole new look. 7. Stop Dripping Faucets Fix leaky faucets before the buyer notices them.  You may need to call in a plumber to do this task. Before you do that you can shut off the water supply and check for moisture on the wall around the valves and on the floor of the sink cabinet. Many hardware stores carry faucet rebuild kits that contain the 6 to 12 parts most likely to fail, including the metal ball, O rings, springs and gaskets.    





Posted by Kathy Foran on 8/30/2015

Is your house a listing loser? Have you been on and off the market for years? There are many factors that influence whether a house sells or not. While most people will point directly to price, that may not be the only reason why a home sits on the multiple listing service without showings or offers and ends up on the expired list. Here are just a few of the reasons why homes don't sell: 1. Price The most common reason and usually the biggest factor is price.  Often a home is priced too high because sellers have unrealistic ideas about what their home is worth. Other sellers insist on basing the price of their home on their own personal financial situation and not the market. Even if a seller is willing to adjust the price of a home after listing it too high, it is the original asking price that matters. Pricing a home competitively will ultimately yield a higher sale price. 2. Location, location, location It is true location matters. Even the nicest house cannot always overcome a bad location. Homes that are on busy roads, close to high tension wires, power plants, waste-treatment facilities or other objectionable locations will struggle to sell. The only way properties in undesirable locations sell is when the seller understands that the asking price is significantly lower than similar homes in prime locations. 3. Having the nicest home in the neighborhood It may feel good to have the largest or nicest home in the neighborhood but buyers won't appreciate that. Buyers are not only paying for the home but also what is around it. If your home offers much more than other homes in your neighborhood you will have a tough sale. 4. The decor A home should appeal to almost everyone. So if your home has loud wallpaper, brightly colored walls, or an outdated kitchen it will be a turn-off. Most buyers won't be able to look beyond the 1970s kitchen and see the good qualities a home has to offer. 5. A dysfunctional floor plan The addition you added on may be your pride and joy but when the buyer looks at it they see it as a barrier to a sale. Many homeowners add additions or change the floor plan of their home to suit them. They were not thinking that it might not be okay for a future buyer to walk though a bedroom to get to the family room addition. This sometimes applies to older homes as well, smaller rooms and lack of storage does not top a buyer's wish lists. 6. Too many repairs If the home needs a lot of repairs, the buyer sees a money pit. Today's buyer is much more reluctant to take on a lot of renovations. 7. Bad Marketing This can be the agent's fault as much as the seller's fault. Are there agents who could do a better job marketing a home? Of course there is. Often times, the agent is limited by the seller's willingness to help. Agents that are forced to show photos of messy, outdated homes on MLS are not starting off on the best foot. There is only a small percentage of buyers who are able to see past the mess and cosmetic issues. 8. Unavailability Sellers sometimes do not make their home available for showings and this can hurt the sale of the home. Buyers have tight schedules and often want to view homes at inconvenient times. Sellers must try to accommodate as many showings as possible. You never know who the buyer will be or when they will want to look at the home.